Daily Search Forum Recap: March 30, 2023

Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search.  In this article, we’ll dive deep into natural language processing and how Google uses it to interpret search queries and content, entity mining, and more. What is natural language processing? Natural language processing, or NLP, makes it possible to understand the meaning of words, sentences and texts to generate information, knowledge or new text. It consists of natural […]

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by and take massive revenue hits as paid placements decline. We don’t yet know what they will roll out to capitalize on AI-powered search – or when exactly users will see ads in this AI-powered experience. We do know there will be fewer advertising opportunities, increased competition […]

In 2019, Google had issues with displaying images in the rich results recipe carousel for a nice number of recipe sites. The issue I think was resolved twice and ultimately fixed. But it might be happening again, in 2021.