Here Is Why John Mueller No Longer Recommends Verifying All Google Search Console Property Types

Predicting the future based on knowledge of the past is fundamental. I always keep a keen eye on technological advances but never lose track of the past.  Past achievements and breakthroughs in the information retrieval (IR) field conjure the possibilities of “where to next” in search technology. That then leads me to what impact it will have on search engine optimization (SEO) techniques and methodologies in the future.  In the previous installment of my SEO “Back to the Future” series, Indexing and keyword ranking techniques revisited: […]

As the Google December 2022 helpful content update and link spam update continue to roll out, I am now seeing more signs of volatility and chatter within the SEO industry in the past 24 hours. It seems like there is another algorithm update, or maybe a continuation from the previous ones, taking place on January 3rd and 4th.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Almost a week into the Google Product Reviews update for March 2022, it looks like this update is not that huge…