Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities. Duane Brown, CEO & Head of Strategy at Take Some Risk, has compiled and published his yearly examination of PPC salaries. The comprehensive report, featuring 112 slides, is based on data from 902 participants and conveniently breaks down gross salaries by country and region. While the survey is packed […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat is now appearing in the Bing Search answers box section…

Google opened its Bard waitlist today. Hopefully, you get access soon. While you wait, you can get a taste of how Bard works and behaves. Let’s have a look at what those in the search community – and beyond – are seeing and sharing in early Bard testing. No links/citations initially. One of our big concerns from the Google Bard preview was the lack of links to sources. Has Google addressed this? Initially, no. From a tweet by @simonlesser: “No citations, just a link to ‘Google it’. Hilarious answer when asked point blank about its sources.” Based on this response, […]

Google releases BARD, an AI chatbot entering the market to compete with OpenAI’s ChatGPT and Microsoft Bing Chat. The post Google Launches BARD AI Chatbot To Compete With ChatGPT appeared first on Search Engine Journal.

Google has begun opening up Google Bard, its answer to ChatGPT and other AI chat solutions, to the public. There is now a way to sign up for a waitlist at bard.google.com if you are based in the US or UK. I signed up, but note, that you cannot use your Google Workspace account to sign up; you need to use a personal Google account to sign up. Bard not Search. As a reminder, Google Bard is not a replacement for Search. “Bard is separate from Search, so talking about the Search screenshots in the context of Bard isn’t accurate. Bard is […]

If you do some queries in Bing Search, you may get the Bing Chat box and a brief answer from Bing Chat at the top. We knew this was coming, Mikhail Parakhin, the CEO of Microsoft Bing said it would a week or so ago and now it seems to be here.

Google might have stumbled in its Bard announcement, but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content.  Google seems to support what many good SEOs have argued for some time: It doesn’t matter what you use to create content as long as you’re producing something valuable for people – and not gaming the search engine. With Google’s perspective out there for all to see, where do SEOs go from here? I’ll examine the topic from a few angles: The marriage of Google and AI. The caveats to […]

Bing Chat has added integration with its Image Creator tool where you can ask Bing Chat to create images for you and it will. “Bing Image Creator, new AI-powered visual Stories and updated Knowledge Cards” is rolling out to new Bing and Edge preview, Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer at Microsoft, said. What it looks like. Here is a screenshot of how this works: How it works. You can simply enter in words into Bing Chat describing the image you want Bing Image Creator to create or you can ask Bing Chat to create images […]

Create visual content instantly with Bing Image Creator, an AI-powered tool in Bing and Microsoft Edge. The post Bing Image Creator: AI-Powered Visual Content By Microsoft appeared first on Search Engine Journal.

Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts them is often a subject of debate.  We will dive into each quality score factor and explore how they impact your overall campaign and account success. This article is written from a Google-first perspective. However, many of the strategies and mechanics carry over to Microsoft Ads.  What are the factors used to calculate quality score? Google calculates quality score based […]

This truly is an unprecedented time in the life of the marketer: Groundbreaking generative AI technology, increasing customer expectations of personalized experiences, a growing emphasis on respecting user privacy… the list goes on.  Attend MarTech, online March 28-29, for free to explore these critical trends – and the solutions, strategies and tools you need to stay a step ahead of the competition.  Tune in live for Overtime – extended Q&A with select speakers, your chance at a free book giveaway from keynote speaker Sangram Vajre, and engaging Coffee Talk networking meetups on ChatGPT, GA4 and MOps! Can’t attend live? On-demand […]

Google has updated the industry and services selector or picker tool within the Google Local Service Ads interface. This makes it a bit faster to find and activate your business’s services and industries.

Google is testing showing only one star in the local pack in the search results. This is instead of showing five stars with some of those stars filled in with yellow. I am not seeing the single star partially filled up, but all those businesses may have 5-star reviews and not 3 out of 5 stars.

Google’s John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. John added that Google is good at ignoring tactics like keyword stuffing, so that alone likely won’t be the reason for ranking issues in Google Search.

There is some concern and speculation on the internet that Microsoft Bing is feeding in content behind paywall and using such content to provide answers in Bing Chat. I asked Bing Chat if it can give answers based on content behind paywalls and it said no, it cannot.

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? AI-generated news has long inspired fear among journalists. In 2016, for example, the U.K.’s Press Association signaled its intent to use AI for some sports and election stories. We’ve seen more recent examples in the U.S., like this NHL roundup from the Associated Press compiled with technology from sports content automation firm Data Skrive. The […]