Catch up on this week’s news, including the release of GPT-4, Microsoft Copilot, AI in Google Workspace, and more in search, social, and AI. The post The Search Party: SEJ’s Weekly News Recap For Search, Social, And AI  appeared first on Search Engine Journal.

Changing your default search engine is a simple and fast process. Follow this guide and discover a new web-browsing experience. The post How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari appeared first on Search Engine Journal.

Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer Journey Influences Your Content Strategy appeared first on Search Engine Journal.

Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the political climate, as well as ad fraud, as top concerns. Schema.org adds coronavirus-related structured data types in version 7.0 2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses provide event updates in the search results. Yahoo and other Verizon-owned search sites favor Verizon media properties [Study] 2020: Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself. Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy 2020: The company had […]

ChatSpot.ai from HubSpot allows you to use natural language in a chat interface to research competitors, run reports, summarize CRM data, and write effective messaging. The post We Took The New ChatSpot.ai For A Spin. What Did We Learn? appeared first on Search Engine Journal.

Explore AI-powered Bing’s potential to transform your content creation efforts, with 5 prompts to boost creativity and streamline workflows. The post Microsoft Shares 5 Starter Prompts For AI-Powered Bing appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s March 2023 core update started to roll out yesterday…

With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make programmatic an option you can rely on. Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi. Click here to view more Search Engine Land webinars. The post The power of programmatic advertising  appeared first on Search Engine Land.

Download the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, you’ll be able to optimize your current (and future) SEO and content marketing strategies to maximize performance and achieve increased goals for 2023. Get insider knowledge on top trends like the rising importance of visual search, identifying the role AI should play in your SEO workflows, and expanding search strategies beyond Google. Don’t miss out on this invaluable resource to gain the edge with your SEO and content marketing strategies. Visit Digital […]

Learn about the success of Traffic Think Tank, why it was sold to SEMrush, and career advice for SEO professionals from co-founder Matthew Howells-Barby. The post After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby appeared first on Search Engine Journal.

Customer growth increased Semrush’s full-year revenue by 35% in 2022 to $254.3 million, up from 188.0 million in 2021.  Semrush expects to break even or show a small profit in 2023. It lost $33.8 million in 2022. The company is financially strong; cash and short-term investments totaled $237.5 million at the end of 2022.  Customers. Semrush added 13,000 customers in 2022 and ended the year with 95,000 paying customers, up from 82,000 customers in 2021. Semrush customers who paid more than $10,000 annually grew by more than 50% year-on-year. The company also reported its platform had more than 800,000 free […]

Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats. What’s new. There are five new changes to the auto ad settings panel. The first change involves categorizing the formats into two groups based on their behavior. The ‘Overlay formats’ group includes anchor, vignette, and side rail ads, which are placed over a page’s content without affecting its layout. The ‘In-page formats’ group comprises banner and multiplex ads, which are inserted within areas of a page based on the page’s layout and content. The previously named ‘in-page ads’ format is now […]

Microsoft unveiled its groundbreaking AI-powered Copilot, a tool designed to boost productivity and unleash creativity. The post Microsoft 365 Copilot: AI-Powered Tools To Boost Productivity appeared first on Search Engine Journal.

Google Search has started to roll out the first broad core update of the 2023 year, and this one is named the March 2023 broad core update. It started on March 15, 2023, at about 10:30 am ET and can take about two weeks to roll out. This update touched down fast and hard – it is a big one…

Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns.  This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery.  It allows businesses to reach more people likely to purchase their products, driving more sales with less set-up time and greater efficiency.  But is Advantage+ worth the hype?  Let’s dive in and find out. Advantage+ shopping campaigns: The lowdown Advantage+ shopping campaigns use automation to streamline and optimize ad delivery. This makes it easier for ecommerce businesses to reach more people who are likely to purchase their products.  The new […]