Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences. In this webinar, Juan Mendoza and Scott Brinker will discuss the emerging role of the category of warehouse-native and composable marketing technologies, the future of the martech stack, and the transition from packaged technologies to composable and modular solutions in the effort to reach customers better. Register today for “The Next Big […]

Here is a recap of what happened in the search forums today…

Google Search streamlines access to healthcare information, leverages AI for provider verification, and boosts mental health helpline visibility. The post Google Enhances Healthcare Info Access For US Searchers appeared first on Search Engine Journal.

OpenAI has released GPT-4 to its API users today and is planning a live demo of GPT-4 today at 4 p.m. ET. This upgraded version promises greater accuracy and broader general knowledge and advanced reasoning. Microsoft’s Bing Chat feature was also upgraded to use GPT-4 over the past few weeks. GPT-4. GPT stands for Generative Pre-trained Transformer and this is version 4, hence GPT-4. It is a neural network that is based on OpenAI’s large multimodal model that exhibits human-level performance on various professional and academic benchmarks. “With iterative alignment and adversarial testing, it’s our best-ever model on factuality, steerability, […]

Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks. The post OpenAI Releases GPT-4: Now Available In ChatGPT & Bing appeared first on Search Engine Journal.

Google has updated the user agent for the AdsBot Mobile Web Android crawler. If you hard-coded this bot for any purposes on your site, you will want to update your code.

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. The lack of control and visibility into Performance Max felt incredibly disappointing, given its potential and innovation. That’s why this year’s Search Ads Week felt a lot more reassuring, thanks to some new updates for Performance Max campaigns that include campaign-level negative keywords and asset group reporting. With an exciting product now offering more levers to ensure brand safety and profitable ad […]

Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms. To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue. Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search and learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms. The post How to get 1 in 5 dollars back on brand search appeared first on Search […]

Google is bringing generative AI to its Workspace suite. Coming first to Gmail and Google Docs, you will soon be able to enter a prompt to Google will generate a first draft for you. Google Docs. Now instead of just getting a blank screen, you will see a prompt – Help me write. In the example Google shared, you could instantly create a job description for a regional sales representative then hit a blue Create button. Here’s a preview of what it will look like: But. As with all things AI, you’ll want to review and edit whatever Google Docs […]

Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features To Docs & Gmail appeared first on Search Engine Journal.

When you search for [youtube] in Google Search, currently, the YouTube home page is not ranking. You get Wikipedia, the YouTube Android app on Google Play, the iOS app on Apple.com, the YouTube blog and others but not youtube.com.

Microsoft Advertising announced yet another vertical ad option for medical professionals named Doctor and Clinic Ads. This is an open beta available in the United States, Australia, India, Germany, France, Canada, and the United Kingdom.

Microsoft announced a few updates for the Bing Chat AI co-pilot including that they increased the Bing Chat limits to 15/150 and also is testing an optimized “balanced” mode response that provides shorter and quicker responses. Bing also released the Bing Sidebar to Chat, Create and Compose with Bing Chat in the stable release of the Edge browser.

Google’s Gary Illyes said that the Googlebot JSON file IP address list is updated within a few days of a new IP being added to the list of IPs that Googlebot crawls from.

Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. But when it comes to SEO, cost-savings don’t matter as much as content quality. As Google’s search algorithms place greater weight on helpful content, gauging AI-driven content’s value from an SEO standpoint is critical. Let’s use Google’s template for search quality – experience, expertise, authoritativeness and trustworthiness or E-E-A-T – to assess and improve AI-generated content.  In this article: The meteoric rise of generative AI. Google on AI content. E-E-A-T for AI content: SEO checklists. How important is authorship for E-E-A-T? How important is E-E-A-T […]

Everybody’s feeling the pinch. Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. CEOs are now looking at all investments under the microscope, which means CMOs should be investing in solutions that are part of a wider strategy and, more importantly, deliver financial ROI.  Data from Gartner shows that CEOs are planning more investment in digital than ever before, and they expect dividends in the form of top-and-bottom-line financial impact. For the search marketer, that demands a laser focus on consumer intent. Brands must lean heavily into the performance […]