How should SEO change in the new AI age?

Along with the deluge of AI tools in the market, a host of AI “experts” suddenly appeared. New litanies of “SEO is dead” and “AI will take your jobs” abound. 

The reality is neither of those is true, or at …

This day in search marketing history: March 9

Happy Frediversary

In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7.

At first, it seemed to be a spam algorithm update related to links. However, a later Search Engine Land …

YouTube overlay ads are going away

YouTube has announced that it will remove overlay ads from the platform starting on April 6. According to the company, the move is in response to feedback from viewers who find these ads disruptive. The removal of overlay ads will …