YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. The post YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools appeared first on …
Month: March 2023
Level up your video game ad strategy: A guide to measuring success
In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. As we have discussed, one …
GA4 ‘auto-migration’: Here’s why you should opt out
Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject …
2 new Google ad network policy updates
Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software. The Financial products and services policy…
How to set up Google Analytics 4 using Google Tag Manager
Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. …
ChatGPT for link building: A primer
I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO …
Optimizing local landing pages for search: 8 best practices
For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve …
Google Search “People Also Ask” Showing Less Often
Both Semrush and RankRanger are reporting several point drops in the percentage of time a people also ask box shows up in the Google search results. The drop started on Friday, February 24th, a few days after the rollout of …
Bing Summarized From Sources & The Web Answer Box
Microsoft Bing seems to be incorporating more of its Chat AI features into answer boxes in the main search results. Bing is testing a “summarized” box that gives you summary answers from X sources and the web.…
Google Tests Blocking News Content For Canadian Users
Google has been testing blocking news in Google Search on about 4% of Canadian users. Google said, “We’re briefly testing potential product responses to Bill C-18 that impact a very small percentage of Canadian users.”…
Bing Webmaster Tools Adding Bing Chat & Index Coverage Reporting
Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features. First is the Bing Chat integration, and the second is the index coverage report.…
Google Search Ranking Volatility On March 1st, Is It The Product Reviews Update?
I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google February 2023 product reviews update or it might be something …
How to transition away from Google Ads similar audience segments
Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023. These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden …
Social Media Planner: How To Plan Your Quarter (With Template) via @sejournal, @jasonhennessey
Stay ahead of the competition and maintain a strong presence on social media with a social media planner. The post Social Media Planner: How To Plan Your Quarter (With Template) appeared first on Search Engine Journal.…
W3C Launches Beta Of New Website Redesign via @sejournal, @martinibuster
The World Wide Web Consortium (W3C) offers a sneak peek at their redesigned website and asks for feedback The post W3C Launches Beta Of New Website Redesign appeared first on Search Engine Journal.…
Boost Your Online Authority With Advanced Link Building Strategies [Webinar] via @sejournal, @sejournal
Learn how to use quality content promotion, link building, and authentic subject matter expertise to get higher SERP positions & a higher ROI. The post Boost Your Online Authority With Advanced Link Building Strategies [Webinar] appeared first on Search Engine …