YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. The post YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools appeared first on Search Engine Journal.

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. As we have discussed, one way they achieve this is through advertising. However, measuring the success of video game ads can be a challenge. This is the fifth article in our series on why video game advertising is a huge opportunity for brands in 2023. Here, we’ll discuss how to measure success with video game ads. Different video game ad types Before delving into the […]

Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the switch to GA4 On February 9, Google sent an email saying that they will soon start configuring Google Analytics 4 for users starting in March (a.k.a., as early as this week). This means that if you have a Universal Analytics (UA) property but haven’t migrated […]

Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software.  The Financial products and services policy will be updated to clarify the scope and requirements for the advertisement of cryptocurrency related business and services. Update to Abusing the ad network policy. Starting May 9, 2023, the new policies will be enforced, and full enforcement will be gradually implemented over a period of around four weeks. In the meantime, Google will continue to enforce its existing malware policy. New […]

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. Event and conversion setup also comes with a higher learning curve. Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more […]

I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO tool stack. Below, I’ll cover how the AI chatbot can be used for link building processes. To set up this article, I had ChatGPT write me a nut graph: “The use of AI-powered tools like ChatGPT is becoming increasingly popular in the world of SEO, and for good reason. In this article, I’ll be showing you how ChatGPT can be […]

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer. The content of these pages can include relevant information about the specific city or town you’re targeting and the business keywords you’re trying to rank for.  Location pages can also be used as Google Business Profile URLs or PPC ad, email and even online directory landing pages.  Done right, local landing pages help […]

Both Semrush and RankRanger are reporting several point drops in the percentage of time a people also ask box shows up in the Google search results. The drop started on Friday, February 24th, a few days after the rollout of the February 2023 product reviews update.

Microsoft Bing seems to be incorporating more of its Chat AI features into answer boxes in the main search results. Bing is testing a “summarized” box that gives you summary answers from X sources and the web.

Google has been testing blocking news in Google Search on about 4% of Canadian users. Google said, “We’re briefly testing potential product responses to Bill C-18 that impact a very small percentage of Canadian users.”

Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features. First is the Bing Chat integration, and the second is the index coverage report.

I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google February 2023 product reviews update or it might be something new. Right now, the tools and the chatter within the community are pretty extreme.

Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023.  These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets.  What are similar audience segments? Similar segments (previously known as similar audiences) are automatic audiences created by Google Ads when your original list meets certain criteria, such as size and recency. For now, Google Ads creates this automatic audience using machine learning. It analyzes your original list to determine the commonalities with other Google users, such as: Recent […]

Stay ahead of the competition and maintain a strong presence on social media with a social media planner. The post Social Media Planner: How To Plan Your Quarter (With Template) appeared first on Search Engine Journal.

The World Wide Web Consortium (W3C) offers a sneak peek at their redesigned website and asks for feedback The post W3C Launches Beta Of New Website Redesign appeared first on Search Engine Journal.

Learn how to use quality content promotion, link building, and authentic subject matter expertise to get higher SERP positions & a higher ROI. The post Boost Your Online Authority With Advanced Link Building Strategies [Webinar] appeared first on Search Engine Journal.