Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa. The post 5 Ways To Combine SEO & SEM For More Effective Marketing ROI appeared first on Search Engine Journal.

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document. It detailed how Google’s search quality raters – people hired through a third-party agency to rate the search results – graded Google’s search results. This document actually just a heavily edited version of an older leaked version. It went from 161 pages to 43. What was missing? Of note, The Page Quality Rating Guidelines and Rating Examples. We detailed what […]