It looks like review spammers are using ChatGPT and other AI tools to generate fake reviews. These reviews are being posted in Google Business Profile local listings and causing a headache for small businesses.

One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate. The types of people you will hire. The clients you choose. How you partner with clients. Our mission is centered on a fierce commitment to our values and passion for inspiring others. We are committed to earning the trust of our colleagues, communities, and clients by serving them authentically, graciously and humbly. Generosity is so central to who we are that we recently started a nonprofit. […]

Microsoft said they are beginning to explore ways to share ad revenue it generates through the new Bing, Bing Chat, directly with select publishers. As a reminder, Bing Chat has had ads since it first launched on February 7th. Now, Microsoft says it will look to “share the ad revenue with partners whose content contributed to the chat response.” What is new. Yusuf Mehdi from Microsoft wrote, “We’re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.” This is because, as he said, “We recently met with […]

Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks. The post How to Use WordPress Hooks To Improve Technical SEO appeared first on Search Engine Journal.

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has finished rolling out the big broad core update for March 2023, it was a big one…

Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal.

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey.  Why we care. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. The keys to earning that higher compensation? Seniority, role and the size of the company or organization you work for. By the numbers. VP and C-level positions earn the most – $220,613 in annual compensation, on average. Directors and senior directors earn $122,760; managers $87,688; and staff $60,866, all on average. Average search marketer salaries in U.S. […]

Google’s Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. The post Google Search Console Tutorial: Analyzing Traffic Drops appeared first on Search Engine Journal.

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where this target audience is. (What platforms are they on?) Where they are engaging with content. What type of material they are consuming. And most importantly, how to win their trust and keep it.  On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands.  Enter Reddit […]

OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the prior record of nine months set by TikTok. Since then, other key announcements have followed: On Feb. 7, Microsoft announced the launch of the new Bing, which incorporates Bing Chat powered by ChatGPT. On March 14, OpenAI released a new version of ChatGPT based on the long-awaited release of GPT-4 (which was three years in the making). On March 21, Google made Bard available to the public (via a waitlist). […]

Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple properties in Google Search Console, into a single Google Cloud project.

The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at 10:30 am ET and completing on March 28th at 10:30 am ET.

Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects. The post New Google Search Advisory: Extreme Heat Alerts appeared first on Search Engine Journal.

Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results. March 2023 core update. As a reminder, the Google March 2023 broad core update started rolling out March 15, 2023, took 13 days to complete, and finished on March 28, 2023. Data providers on the March 2023 core update So far, two data providers sent us their reports on […]

The first mobile phone call was made nearly 50 years ago, on April 3, 1973. It’s less clear when exactly in the early 2000s prognosticators first declared it was the “year of mobile,” which has since become an SEO punchline. Such is sometimes the case with big bets in technology, like Google Glass or Amazon’s Fire phone. So it’s only natural to wonder whether all the recent hubbub about AI-powered search and generative AI (think: ChatGPT, Bard) is much ado about nothing – or if it really is the next big thing. Spoiler: It’s probably the latter. “If it was […]

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.