Since there have been webpages on the internet, scrapers have been out there scraping content off those sites for one reason or another. Well, even Microsoft’s Bing Chat has to deal with scrapers and yes, those scrapers can even cause sites hosted by Microsoft to slow down.
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Google: You Do Not Need To Switch Rel Nofollow To Rel Sponsored
When Google announced the new link spam update, a ton of confusion arose with that announcement. The confusion was mostly around do you need to change your nofollow links to rel=sponsored for affiliate or similar links. The answer is no, nofollow is fine and you won’t get in trouble for using nofollow instead of rel sponsored.
Google Ads podcast placement now available
Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can officially select “podcast” as their preferred placement. The post Google Ads podcast placement now available appeared first on Search Engine Land.
Google Webspam Report 2020: More Spam, More Blocking, More Of The Same
Google has published its annual webspam report and it is just more of the same. In short, there is more spam, Google is getting better at detecting and thus blocking that spam and of course a bit on the COVID stuff. Here are some bulleted highlights from this webspam report.
