Google is testing displaying a business profile listing in an overlay interface within the web search results instead of taking you into the Google Maps interface. So when you click on a business listing in the local pack, instead of it taking you into Google Maps to view more details on that business, Google is testing overlaying that business profile listing in the web search results.
Related Posts
Google On The Future Of SEO
Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling and machine generated content and learning. In short, it didn’t sound like much will change in SEO in the near future but maybe there are opportunities for change.
Google Search Console Performance Report Image Metrics Algorithm Updated
On April 6th, Google said it made an update to “the algorithm for counting image impressions in Search results.” This might lead to a “Small drop” in the image impressions you see reported in the Google Search Console Performance Report.
Bing Tests Search Result Listing Side Labels
Bing seems to be testing placing labels that describe the search result listing, on the left side bar of the search result listing. It seems the label will help define what the search result listing is about, maybe listing out some of its entities.


