Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring via @sejournal, @kristileilani

Google has just announced three new features for travel and tour booking businesses. The new features are aimed at making it easier for people to book tickets and experiences right from Google, as well as giving businesses the ability to connect with potential customers. Ticket booking links for attractions. Now available on Maps (mobile & desktop), after first launching on Search in Sept 2021. Visitors can also quickly compare admission prices across different partners. Experiences related to an attraction are now shown separately (e.g. combined Statue of Liberty & Ellis […]

The Google April 2023 reviews update finished rolling out yesterday afternoon on April 25, 2023. It took 13 days and two hours to roll out this expanded reviews update, which goes beyond products, that initially kicked off on April 12, 2023.

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.  In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint.  Register and attend “How To Power […]