What Advertisers Need To Know About The ‘AMERICA Act’ Bill via @sejournal, @brookeosmundson

Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler used by Google Search’s testing tools, like the rich results test and Google Search Console’s URL inspection tool. Google-InspectionTool. Google posted details about this new crawler in its help document over here. It says, “Google-InspectionTool is the crawler used by Search testing tools such as the Rich Result Test and URL inspection in Search Console. Apart from the user agent and […]

A recent study from Patrick Stox, Ahref’s product advisor, showed that nearly half of all clicks reported in Google Search Console had hidden or anonymized queries. When looking at some individual sites, we saw some sites only had 15% of queries reported in Google Search Console, but on average, the Ahrefs study showed Google hid 46.08% of all query data. As a result, Google on Friday has updated its help document to remove the words that anonymized queries are “very rare.” Google also told us they […]