A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Now, users have noticed that option is gone.

User reactions. Several TikTok users have posted videos speculating on why the change happened, asking TikTok to bring back the longer format, and venting about TikTok releasing the update seemingly out of nowhere without warning.

Why we care. If TikTok frequently makes unannounced changes to its platform, it could potentially create an impression of inconsistency. Users and advertisers might perceive the platform as less stable or reliable, which could impact their long-term trust and engagement with TikTok.

The post 10 minute TikTok videos are gone appeared first on Search Engine Land.