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Your comprehensive guide to Performance Max campaigns by Adthena
Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. You can reach your target audience wherever they are and on any device, making it one of the most versatile and effective campaign types around. Read on to discover everything you need to know about Performance Max campaigns, from getting started and optimizing your campaigns to understanding current adoption and where the PMax blind […]
Google: It’s Not About 301 Redirects Passing Full Credit Or Not
Google’s John Mueller was asked on Twitter if 301 redirected links pass full credit or not. John responded that “I wouldn’t see it as “full credit or not”, but rather – as mentioned in our docs – it’s a good practice for any move to update the important old links to point at the right new pages.”
Google Business Profile Products Show In Google Shopping Results
Google is now showing products that businesses add through the Google Business Profile manager directly in Google Shopping search results. I was not sure if this is new, but it seems most local SEOs think it is, so I am sharing it here.


