Google Search Car Carousel

Over the next couple of years, how search engines index content will likely change. I’ve covered this viewpoint in Why 100% indexing isn’t possible, and why that’s OK. Still, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uniqueness to move above the ranking quality threshold. For different websites, indexing key pages can mean different things. But for ecommerce stores, it boils down to two types of pages: The category page or product listing page (PLP). The […]

Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.”  Egotism can be a killer of relationships Sometimes, there can be a fine line between self-confidence and egotism. The former is a key leadership attribute, while the latter is a leadership inhibitor. At times, we confuse the two – so it’s important to watch ourselves, so we don’t go too far into the […]

Here is a recap of what happened in the search forums today…