Google’s Gary Illyes On Sudden Keyword Ranking Drops via @sejournal, @MattGSouthern

Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler used by Google Search’s testing tools, like the rich results test and Google Search Console’s URL inspection tool. Google-InspectionTool. Google posted details about this new crawler in its help document over here. It says, “Google-InspectionTool is the crawler used by Search testing tools such as the Rich Result Test and URL inspection in Search Console. Apart from the user agent and […]

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages.  Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. This article will provide you with valuable guidance and actionable SEO tips to optimize crawl depth effectively.  Crawl depth: What is it and why does it matter? Crawl depth refers to the level or distance of a webpage within a website’s architecture from the starting […]

Google may have pushed another algorithm update starting this past weekend, I almost did not cover it. There was also a possible local search ranking update by Google over the past two days. Google’s Danny Sullivan said…