7 Content Writing Trends For 2023 via @sejournal, @ronlieback

Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions help, when Julie Bacchini said that you really need 50 to 100 conversions if you want this method to outperform manual strategies.

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.  According to the email, the Google Ad experts would identify “key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids […]

Google has pushed out another feature for Google Bard. When you click on the “Google it” button, it now doesn’t take you directly to Google Search, but rather it gives you related topics to click on to see search results for those topics. Google is also publishing a release notes document so we can stay on top of the changes Google releases with Bard.