Construction Worker Working On The Roof Of The Google Kirkland Office

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week – and across the last three years alone, consumption increased by 8.5 hours per week.  What does this mean for marketers? For businesses? If you aren’t creating video content yet, you should seriously consider it. In this […]

In 2022, 10.03 million viewers tuned in to watch the NFL Draft.  Why? Because everyone knows that winning is a result of teamwork.  The NFL Draft supplies a team with talent that has the potential to reshape teams to win more. Coaches pick the talent that fits their style of play and improves the team positively.  If you’re an enterprise SEO Director, think of yourself as a coach. You’re building the right SEO team that will not only help you scale but will fit within your […]

Google’s Q3 earnings were released today and for search, YouTube, and ads, it was a big “meh” across the board. Let’s take a look. YouTube. YouTube earnings were down about 2% to $7.07 billion from $7.21 billion. To put that into perspective, analysts were expecting an increase of at least 3%. This is the first-ever decrease since Google began reporting Missing the ad mark. Search ad sales grew 4% to $39.5 billion. Analysts had expected revenue of $41 billion. Google CFO Ruth Porat said that the […]