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Enterprise SEO agency vs. in-house SEO team: What to consider

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Every time I start a new job, I get asked, “What does the relationship look like between you, the in-house enterprise SEO Director, and the SEO agency? When can we pull back on our budget for our SEO agency?” This is a problem in the SEO industry.  The tweet below illustrates the symptomatic problem within the industry.  Choosing between an in-house SEO or SEO agency is like wishing everything you touched turned to gold, but instead, it’s just getting Cheetos powder on it. — annaleacrowe (@annaleacrowe) […]