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Google: Prerendering With GoogleBot You Don’t Need All Your Site’s Functionality To Work
Martin Splitt from Google said it is not necessary to have all your site’s functionality operate like it would for a user, when you are prerendering for GoogleBot. He said you don’t have to worry about this for Google Search purposes.
Google Adds Free Property To Dataset Structured Data Docs
Google has added isAccessibleForFree to the datasets structured data help document. This new property tells Google Search if the dataset is accessible for free or if you need to pay to access the data.
This day in search marketing history: January 8
Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users. And even if search engines are trying to understand more than just those words, showing specific words to […]
