Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit via @sejournal, @kristileilani

An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has a story – and your About Us page helps you tell yours. That’s important because, these days, story and connection matter more than ever to customers. In a Demand Gen survey, 55% of B2B buyers said content that tells a strong, resonating story is what would make them most likely to talk […]

Google announced yesterday that on June 30, 2022 it will drop support for expanded text ads for responsive search ads. Google said responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. The existing expanded text ads will continue still serve for the time being.

At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. A huge thank you to all who attended – the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion value,” […]