Power next-best action with first-party data by Cynthia Ramsaran

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to …

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Google Introduces New Crawler To Optimize Googlebot’s Performance via @sejournal, @MattGSouthern

Google introduces GoogleOther, a new web crawler, to optimize operations, streamline R&D tasks, and reduce strain on Googlebot. The post Google Introduces New Crawler To Optimize Googlebot’s Performance appeared first on Search Engine Journal.…

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Poll: How Often Search Marketers Are Using ChatGPT, Bing Chat & Google Bard vs Traditional Search

I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search …

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Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests

In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. The core web vitals and HTTPs report will remain in Google Search Console.…

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Here Is What Changed with the Google Helpful Content Guidance – Page Experience & More

Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.…

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