Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Google May Increase Enforcement On User Generated Content Spam With Penalties?
The other week, Google posted a fresh blog post named prevent portions of your site from being abused by spam. The advice was not too far off from the advice the company published in 2017. So why publish this new advice again? I asked John Mueller of Google if we can expect an increase in enforcement through manual actions but I did not really hear back.
UK publishers sue Google for $4.2 billion in lost ad revenue
A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture. Google is facing similar scrutiny in the U.S. The Department of Justice and eight states sued Google in an effort to dismantle its ads division. Google had hoped to avoid that by offering to restructure its ad tech business. And due to EU scrutiny, Google offered to show ad rivals on YouTube. Why we care. The outcomes […]
How to do a content audit as painlessly as possible
A content audit is the act of taking inventory of your content to understand it on two levels: How it’s working together as a whole (the bird’s eye view).How each piece is working individually (the view from the weeds). It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a smart and strategic way to review your past content efforts and get a clear view of how they help (or hinder) your goals. In short, it’s a much-needed […]
