Reddit Follows Twitter’s Lead, Announces Paid Access To Data API  via @sejournal, @kristileilani

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so.  The vast majority of ad platforms are designed for B2C or DTC initiatives. But with its unique target audience and complex sales cycles, B2B […]

Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Seems like there is a Google search ranking algorithm update going on now, it’s not confirmed by Google…