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Everybody’s feeling the pinch. Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. CEOs are now looking at all investments under the microscope, which means CMOs should be investing in solutions that are part of a wider strategy and, more importantly, deliver financial ROI. Data from Gartner shows that CEOs are planning more investment in digital than ever before, and they expect dividends in the form of top-and-bottom-line financial impact. For the search marketer, that […]
Daily Search Forum Recap: January 6, 2022
Here is a recap of what happened in the search forums today…
Google: Avoid Using Knowledge Graph IDs For SameAs Property
Google’s John Mueller said technically you can use the knowledge graph ID URL for the URL in your SameAs property but it is not recommended. It is not recommended because that ID might change, so you probably want to use URLs that are less likely to change than the knowledge graph ID.


