Googlers Making Over 250 Peanut Butter and Jelly Sandwiches

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. Event and conversion setup also comes with a higher learning curve. Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic […]

There has been what I would call light fluctuations in the Google search results over the past several days, some a bit over the weekend as well. There is more than the average chatter and fluctuations that you would typically see but not at really big Google update levels.