This week, we had the Google April 2023 reviews update finish rolling out after 13 days. That update was pretty heated toward the last week of the rollout. Google clarified that page experience is a ranking signal but not a ranking system. Google asked you to submit…
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What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.
Google Search Console Breaks Out Merchant Listings and Product Snippets Reporting
Google has updated some of the reporting within Google Search Console to break out the Merchant listings and Product snippets differences. You can see the difference in performance between how your search results do between Merchant listings and Product snippets now in Search Console.
Google’s John Mueller Gives Advice On Increasing Your DA – No Joke
Google’s John Mueller posted a response on Reddit with his advice on how to improve your site’s DA, domain authority. He said he was “torn” with his response since DA is not a Google metric, is not used my Google and has no impact on your rankings. But he offered his advice, nevertheless.
