“It was the best of times; it was the worst of times,” as the famous Dickens line goes. Being negatively affected by a Google algorithm update can quickly bring website traffic and SEO performance from all-time highs to all-time lows. Google’s March 2023 core update finished rolling out at the end of last month, leading to significant SERP shakeups in various verticals, causing many webmasters to lose significant organic traffic in a very short time. As an SEO agency specializing in ranking drop solutions, we’d love for each client to come out on top after every Google update. Realistically, that’s […]

Find out about the latest legal issues surrounding OpenAI’s ChatGPT and other generative AI services that could shape the future of AI development. The post ChatGPT And Generative AI Tools Face Legal Woes Worldwide appeared first on Search Engine Journal.

Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites.

Google’s John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause some of SEO issue with Google Search.

A couple of weeks ago, we spotted Google testing a verified Google Ads badge in the Google search ads snippet. It was a round blue icon, this one is more of a badge or shield-shaped verification icon, but also in blue.

Google’s John Mueller offers his insights into how Google handles links from news sites The post Google’s John Mueller On Links From News Sites appeared first on Search Engine Journal.

Check out these five enterprise SEO trends and areas of opportunity to watch for in 2023. The post 5 Enterprise SEO Trends To Watch In 2023 appeared first on Search Engine Journal.

Two security vulnerabilities affect the popular All-In-One Security (AIOS) WordPress plugin The post WordPress Security Plugin Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.

ChatGPT is not the only kid on the block. Find the AI chatbot that best suits your needs among these 11 alternatives. The post 11 ChatGPT Alternatives You Can Try In 2023 appeared first on Search Engine Journal.

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you a section named “search related topics” with one, two, three or more search phrases that you can click on to explore more in Google Search. Search related topics in Bard. Again, if you click on the “Google it” button within Bard, you now are presented with “search related topics” with a few search phrases that Google thinks can help you with your journey. […]

Adobe PDF Embed WordPress plugin finally makes PDF files easy to use on websites The post New Adobe PDF WordPress Plugin Radically Improves User Experience appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star and a 3-star rating – which can result in lost revenue for those companies. A -67% decrease in trust. The question: What is the minimum star rating (out of five) a product or service needs for consumers in the consideration stage of a purchase decision? […]

Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications. The company has been investing in AI for over a decade and recently created a new generative AI team to focus on commercialization. Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT creator OpenAI. However, Meta’s CTO Andrew Bosworth insists that Meta remains at the cutting edge, with its recently formed generative AI team. Behind the curve. Meta aims to use AI to improve ad effectiveness and apply the technology across all its products, including Facebook and […]

Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. The report analyzes over 800 million ad impressions from brands executing paid video advertising campaigns on LinkedIn, spanning both the EMEA region and North America.  Let’s dive in.  The numbers. The survey found that videos including the following elements performed better than those that did not.  +149% lift in view through 25% when displaying messaging in the opening quarter of a video +54% lift in […]

The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google search – and continues to do so. The question is how much Google search will change in the coming years and what it all means for the organic and paid channels. Google Search in 10 years. How will large language models (LLMs) and chat (e.g., Bard) change search in the next decade? Is this the end of link-based search? Pichai said it’s tough to predict, but […]

So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned traffic machines.  However, your ad campaigns’ landing pages have tremendous advantages and are easier to implement and optimize.   The time you spend improving your landing page conversion rates will compound into better sales, higher profitability, and stronger digital marketing campaign results.  Tip 1: Create unique landing pages for unique audiences This is not a suggestion to use a unique landing page for every keyword. However, you may consider using […]