In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bodily harm, particularly if they have been the subject of consumer advisories or product recalls. Enforcement of this policy update will commence on July 3. Violations. Accounts found to be in violation of this policy will not face immediate suspension without prior warning. Instead, a warning will be issued at least seven days before any account suspension takes place. What to do. It is recommended that advertisers review this policy […]

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. Google Analytics has finally put a date on the loss of historical data: For free customers, you will stop collecting data in Universal Analytics as of July 1, 2023. But you will still have access to view and export all previous data until July 1, 2024: https://t.co/8bXO7FNQj8 — Krista Seiden (@kristaseiden) April 27, […]

Pinterest just announced a significant advertising partnership with Amazon. How it works. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase. Timeline. The integration of Amazon ads will be rolled out over several quarters, with no specific details on ad placement or short-term revenue forecasts. Pinterest does not expect any significant impact on its revenue until next year. The multi-year collaboration will make Amazon the first-ever third-party advertising partner on Pinterest, according to a blog post released with the company’s first-quarter earnings report. Moving away from creator tools and into shopping. […]

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more Search Engine Land webinars. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on Search Engine Land.

YouTube educates creators on copyright laws, dispels misconceptions, and offers copyright-safe music through Audio Library and Creator Music. The post YouTube Addresses Copyright Concerns, Provides Music Alternatives appeared first on Search Engine Journal.

YouTube’s Trust and Safety team addresses content moderation challenges, balancing user safety with creative freedom while minimizing bias. The post YouTube Addresses Bias & Consistency In Content Moderation Policies appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm. The post Google Cracks Down On Ads For Products With Risk Of Death appeared first on Search Engine Journal.

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update, according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. Google released the April 2023 reviews update started to roll out at about 12 p.m. ET on April 12. This update took 13 days to roll out and completed on April 25, 2023. This was the seventh reviews update and the first Google update that targeted more than just product reviews. Yes, this version went beyond Google’s prior product reviews updates […]

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search.  Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it?  Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential for disruption makes it an exciting time for the industry.  Curious about the strengths and weaknesses of traditional search engines versus AI chatbots, I ran 100 identical queries in both Google search and ChatGPT. The results revealed that each approach has its own advantages in […]

Google has just announced the v13_1 release of the Ads API. In order to utilize some of the v13_1 features, users will need to update their client libraries and client code. There are no breaking changes in this version. What’s new. The highlights of the release are as follows: Bid simulations can now be obtained at a campaign level for Performance Max via campaign_simulation. Several recommendation types related to Shopping campaigns have been added, including suggestions for migrating to Performance Max and resolving a Merchant Center account suspension. Google Ads now supports SKAdNetwork conversion value schemas for iOS App campaigns. […]

Google may be sending text messages to business owners to verify that the information they have listed in their Google Business Profile is accurate and up-to-date. This text comes from a confirmed Google phone number, but some local SEOs are worried that this is not really coming from Google.

Google is testing showing the number of followers a specific social media account has in the mobile search results. You usually see this information in the snippet itself, but Google is testing showing the count also directly below the site name, in place of where the URL would be.

Google has removed the ability to opt out of Education Q&A carousel in its search results. The original help documentation had a section with a link to a form to request not to show your content in the Education Q&A carousel, which was now removed.

Google has released Google Ads API version 13.1, and below is a list of what changed. The big changes include bid simulations retrievals, added several recommendation types related to Shopping campaigns, and much more.

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business.  This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world. Why does my online reputation matter? Online reputation consists of the overall perception of a brand based on the information available to your audience.  A positive online reputation can help attract business partners and customers, build trust, and improve the overall public perception of your brand.  Your online […]