Best SEO Blogs

Meta’s ad revenue is up 4.3% in Q1

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least for now, anyways. Meta shows growth for advertising and its Family of Apps but a decline in revenue for its other major business segment, Reality Labs. Let’s dive in. Revenue. Ad revenue increased by about 4.3% in Q1 2023. The advertising revenue for Q1 2023 was $28,101 million, an increase of 4.3% compared to the same period in 2022 ($26,998 […]

Best SEO Blogs

Stop wasting your search budget by Digital Marketing Depot

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are throwing money away on brand terms. “Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no othercompetitors bidding on them. Why pay for those clicks? Some enterprise brands with large paid search investments waste millions each year. Adthena’s research shows brands can save up to 20% of their PPC budgets annually by eliminating spend on these Lone Rangers. Don’t let your budget go to waste! Download How […]

Best SEO Blogs

From clicks to conversions: Drive performance with marketing AI by Cynthia Ramsaran

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance. Register today for From “Clicks to Conversions: Drive Performance with Marketing AI,” presented by Pecan. Click here to view more Search Engine Land […]

Best SEO Blogs

TikTok Shop launches in Beta

TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release. Now open in Beta. I received the email below this afternoon. Though I’m not a seller, nor do I manage any TikTok ecommerce accounts. What is TikTok Shop. TikTok Shop is an ecommerce solution designed to boost sales and brand growth on TikTok. It allows users to discover and purchase products from their favorite creators and brands in a single, smooth experience. Those who join as beta sellers will gain exclusive access to TikTok Shop and have the opportunity […]

Best SEO Blogs

Google Ads is testing a gold verification badge

No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge. The badge was noticed by Alex Kubica who posted about it on Twitter. Just saw a gold badge https://t.co/EL0nQcDhNu pic.twitter.com/Zsbc4oHShT — Alex Kubica אלכס קוביצה (@alexkubica_eth) April 24, 2023 Other advertisers noticed it, too. @rustybrick yellow check marks! is this new? pic.twitter.com/AGiP8pokG5 — Alex Melen (@amelen) April 24, 2023 What’s going on. Previously, we noticed a blue verification marker and a blue badge-like label, and now a gold version has emerged. It is important to note that this development is part […]

Best SEO Blogs

The SEO hierarchy of needs for local businesses on a budget

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business.  For local businesses with limited time, money and resources, it can be hard to know where to focus marketing efforts.  One thing is for sure: The ability for people to find local businesses online is critical.  And SEO is one of the most effective marketing activities for a local business to show up online, as it offers some of the best returns on investment in the long term.  […]