Microsoft Bing has seemed to add the site name and favicon feature to its search results. This is similar to what Google launched first on mobile last year and then on desktop earlier this year.

Do match types still matter? And if they do, which type is the most important one for your business needs? The post Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) appeared first on Search Engine Journal.

Need to research more search terms in ProRankTracker?Insta-Check can expand your SERP research capability without reconfiguring your account. The post ProRankTracker, A Leading SEO Rank Tracker, Adds A Powerful New SERP-Checking Tool: Insta-Check appeared first on Search Engine Journal.

Stay ahead in the AI-driven workforce! Learn about its impact on jobs, how organizations acquire AI talent, and online courses to future-proof your career. The post Embracing AI Skills Amidst Job Market Turbulence appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names. What’s changed. Specifically, when creating a new Google Ads account through the Google Ads API or updating an existing one, if a URL is found in the descriptive_name field, an ACTION_NOT_PERMITTED error will be generated, causing the operation to fail. This change, however, will not impact the descriptive_name field of existing accounts. Dig deeper. You can read more about the change on the Google Ads Developer Blog. Why we care. Adhering to new naming conventions is crucial to maintaining […]

Google’s John Mueller posted a new form asking you to submit feedback to Google about when the site name Google shows in search is not what you’d expect it to be. The form was posted a few days ago, so if you have not submitted any issues you’ve found yet, do submit them now.

Google’s April 2023 reviews update is now just almost two weeks since it started rolling out, and while the update seemed to have started slow, this past week, we’ve seen some significant movement and volatility. This weekend was no exception and we are seeing some big movement this weekend.

In part one, we learned about who is Igal Stolpner, and in part two we dive into the topic of international SEO. Now we dive deeper into this topic and dig into AI-translated content and Google Maps and local results…

It is hard for site owners, content creators, and marketers to know how much traffic and visibility they get from Bing Chat. But that might change soon, as Fabrice Canel from Microsoft said they will soon pass referrer data and show clicks and impressions.

Google and Bing announced more updates for Google Bard and Bing Chat. Google said Bard can now code, and indeed it can. At the same time, Bing Chat announced a few updates, including being better at showing information on news and sports, amongst other updates.

Google has updated its Verifying Googlebot and other Google crawlers help document to add a new section describing the three categories or types of crawlers they have. They have their Googlebot crawler, special-case crawlers and user-triggered crawlers.

Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides are extremely valuable pieces of content. When your audience encounters your guide at the right place and time, it can be life-changing. Your guide may be the cornerstone or the turning point in their experience of a particular topic. You could teach them valuable skills, introduce them to a vital concept, expand their knowledge, or help them understand a complex subject. As you’d imagine, a good […]

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we’re looking back over more than a decade of Penguin.  Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021. What was the Google Penguin update? The Google Penguin update was an algorithm update launched on April 24, 2012, to combat webspam techniques. Penguin’s primary focus was link building, keyword stuffing and general webspam. The war against webspam wasn’t new […]

Google updated the Googlebot verification documentation to add guidance about IPs from GoogleUserContent.com The post Google Updates Googlebot Verification Documentation appeared first on Search Engine Journal.

Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.