Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. Based on an internal presentation for advertisers obtained by the Financial Times, the Alphabet-owned company plans to utilize AI for generating unique ads using materials provided by human marketers. AI-powered ads 2023. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity. While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI, which also powers its […]

Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a “generic crawler that may be used by various product teams for fetching publicly accessible content from sites.”

Google Bard is rolling out an update to make the draft responses more distinct from each other, while Bing Chat has rolled out cleaner and nicer formatted math formulas.

Google has launched some goodies for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console.

In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. The core web vitals and HTTPs report will remain in Google Search Console.

Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.

Google Business Profile is an effective marketing channel for local businesses that meet with customers in person.  But when you run a local business, one of the worst things that can happen to your business is having your Google Business Profile suspended.  When a Google Business Profile is suspended, it either disappears from Google completely (which is often the case) or becomes inaccessible to the profile owner or manager. Neither of which is good news. For many business owners, this is devastating. (Many of my clients have told me that if they can’t get their Business Profiles reinstated, they would […]

Are ChatGPT, Bard and Dolly 2.0 trained on pirated books and is that even legal? The post Are ChatGPT, Bard and Dolly 2.0 Trained On Pirated Content? appeared first on Search Engine Journal.

For SEO to truly promote growth in an organisation we need to break down siloes, encourage training and keep SEO top-of-mind. The post SEO-First Thinking: How to Promote SEO For Company Growth appeared first on Search Engine Journal.

Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content Needs Amazing Images, Videos & Visuals appeared first on Search Engine Journal.

Discover which 5 foundational SEO techniques can truly help you increase your ROI. Watch the on-demand webinar, now! The post 5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy appeared first on Search Engine Journal.

How do you cut through the noise and create content your audience loves? SEJ’s Amanda Zantal-Wiener, Matt Southern, & Roger Montti share their secrets. The post What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts [Podcast] appeared first on Search Engine Journal.

Google Bard now shows more variety in the draft responses it provides to your questions. Google said these drafts are now “more distinct from each other,” allowing you to “expand your creative explorations.” What is new. Google posted in its updates section that starting on April 21, 2023, two days from now, and Google Bard is “adding more variety to drafts.” “When you view other drafts, you’ll now see a wider range of options that are more distinct from each other,” Google wrote. Google said this will provide a “wider range of more distinct drafts can help expand your creative explorations.” […]

Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter. The announcement. Microsoft Advertising users have started receiving emails notifying them that the Digital Marketing Center (DMC) will also cease its support for Twitter on the same date. Consequently, users will lose access to their Twitter accounts via the Digital Marketing Center’s social media management tool. The ability to schedule, create, or manage tweets or tweet drafts will be removed, and users will not be able to view their past tweets and engagement on the Microsoft Advertising platform. This development follows a […]

Here is a recap of what happened in the search forums today…

Google is rolling out a new “Subscribed Content” report in Search Console for publishers using Reader Revenue Manager. The post Google Search Console Launches “Subscribed Content” Report appeared first on Search Engine Journal.