Historically, Google has said you should not use a noindex along with a canonical tag at the same time. But not always. John Mueller of Google said recently, “it depends.” He said it depends on whether the pages are identical and if you want them indexed…
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21 PPC lessons learned in the age of machine learning automation
What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before diving in, a few notes: These are “lessons already learned.” Things change (the platforms giveth, taketh, and sometimes just plain change the way campaigns need to be managed). Below are a mix of strategic, tactical, and “mindset-approach” based lessons. Lesson 1: Volume is critical to an automated strategy It’s simple, a machine […]
