Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact study that measures both the …

Google’s John Mueller addresses concerns about WebP image indexing, clarifying its appearance in Google Search Console reports. The post Google’s John Mueller Clarifies WebP Image Indexing Confusion appeared first on Search Engine Journal.…

YouTube updates re-application policies for its Partner Program, impacting new applicants and suspended channels seeking monetization. The post YouTube Revamps Partner Program Re-Application Policies appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The big Google webmaster report is now available……

Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Discovering relevant Reels. Facebook is making it simpler …

AI pioneer Geoffrey Hinton warns of machines surpassing human intelligence, raises ethical concerns, and departs Google to promote responsible AI development. The post Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton appeared first on Search Engine Journal.…

Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance. Let’s dive in. Roku. The collaboration between Roku TV streaming ads, Microsoft Audience Ads, and Bing’s …

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen …

While last month’s Google webmaster report was filled with the Google March core update, the product reviews update, Bard, AI, sitenames and more; this month was just as packed. We had the reviews update, a local look at the core …

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market. …

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Google is testing using different lightly colored backgrounds for the shopping ads carousel in mobile search. We saw Google testing lighter variations of this almost a year ago, some with gray shades and some with slightly colored shades. Now we …

Google Search can show video results, including key moments within the videos. But now Google seems to break down the pros and cons, if available, in a video review for a product.…

Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T. Google repeated it …

Google’s John Mueller said he would “try very hard to avoid having a “coming back soon” page during a revamp.” He said if you must have the “coming back soon” page then do so for a day or so but …

Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know. The post PPC Automation: When & How To Use It appeared first on Search Engine Journal.…