Google: We Use A Mix Of Factors To Determine Content That Demonstrates E-E-A-T

Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T. Google repeated it the other day when referencing its updated helpful content document on Twitter.

PPC Automation: When & How To Use It via @sejournal, @navahf

Google Tests Colored Backgrounds For Shopping Ad Carousel