Google’s John Mueller said it is a “terrible idea” to disavow links based on metrics from a third-party tool. In fact, John is not a fan of disavowing links in most cases.
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Google: A Character Is Needed After The /? Of A URL To Be Unique
This may be obvious to many of you and this is a purely technical note, but for a URL to be somewhat unique, generally you need to have at least one character after the trailing slash followed by the question mark. So if you have a URL that ends with /? it is the same thing as that being just /.
Google Updates Article Structured Data Guidelines via @sejournal, @martinibuster
Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.
This day in search marketing history: February 13
Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique. Specifically, Google said AMP Story content should be “fulfilling and standalone.” In addition to Hearst and The Washington Post, Google worked with CNN, Meredith, Mashable, Mic, Vox and Condé Nast to develop and roll out AMP Stories. […]
