Google: Search Impression Share Not Coming To PMax Campaigns

Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon. Google’s Ginny Marvin confirmed that “auction insights and click share reporting in PMax only include Search network.” She said she agrees that “click share & Imp share measure diff things & correct that Auction Insights can’t be paired with performance metrics,” on Twitter.

Google Tests Up & Down Buttons In Autocomplete Search Bar

Microsoft Unveils Next-Gen Bing & Edge: The Future of Search via @sejournal, @MattGSouthern