Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. With Google I/O around the concern……

We have seen the Google Explore feature many times, but here is a similar explore feature but as a sub-feature of a single search result snippet. Google is testing showing a scrollable snippet that is more visual and interactive.…

Gary Illyes from Google posted on the Google Search blog about some of the more “hidden” advantages of using hreflang x-default value. As Gary noted on LinkedIn, “incidentally, it can also help with feeding Googlebot URLs that the poor thing …

Microsoft Bing is testing a new section named “Learn more on.” This section seems to give you search refinements and expanders to find more information related to your original query. Bing is also adding a box named “Microsoft Edge Deal …

For the past couple of weeks now, we’ve been hearing reports of how Google will change Google Search in the wake of AI and changes in searcher behavior. As many of you know, I cover a ton of Google Search …

PPC is getting more complex, and so does paid search terminology.  Consider the change from “audiences” to “segments” which has a much more broad definition.  We also have “Segment” as a segmenting feature to analyze data sets further by devices, …

Today, Microsoft announced a new ad solution to enable online services, apps, and publishers to monetize chat and create more engaging experiences for AI chat users. The Ads for Chat API. The new Bing was the first significant, free, advertising-funded …

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content……

Should I use large language models for keyword research? Can these models think? Is ChatGPT my friend? If you’ve been asking yourself these questions, this guide is for you. This article covers what SEOs need to know about large language …

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search …

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Google has been rolling out “chat with live agent” buttons in some local business panels within Google Search. This seems to be part of the Google Business Profile messaging platform.…

Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies For Oil And Gas Companies appeared first on Search Engine …