Here is a recap of what happened in the search forums today……

Google explains one way it maintains the quality of their anchor text signals The post Google On Protecting Anchor Text Signal From Spam Site Influence appeared first on Search Engine Journal.…

Google highlights hreflang x-default’s benefits, including enhanced user experience, improved URL discovery, and increased conversions. The post How Google’s Hreflang x-default Enhances Website Navigation appeared first on Search Engine Journal.…

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents …

Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is now building a team to provide those tools, The Information reported. There is no …

Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers. The post Microsoft Unveils AI Chat Monetization For Digital Partners appeared first on Search Engine Journal.…

LinkedIn announces restructuring affecting 716 roles, refocuses China strategy, and prepares for AI-influenced changes in the global economy. The post LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts appeared first on Search Engine Journal.…

In today’s uncertain economic times, it’s important to be strategic about where you spend your marketing dollars to generate the highest returns and position your business for a strong rebound. This guide from Conductor explains why SEO is the best …

Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair revenue sharing” system becomes law. Why we care. Any publishers that rely on traffic, engagement or brand awareness from …

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then …

Internal and external links are essential topics every SEO must learn.  Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll …

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Microsoft Bing Chat is growing so fast that the team can’t add enough GPUs fast enough to keep up with the growth. This leads to some Bing Chat experiences being slow and a bit laggy. But Microsoft is aware and …

Mikhail Parakhin, the CEO of Bing Search, said on Twitter that Bing Chat’s various AI models take months to train and thus you might see updated models released to the public maybe three-times per year.…

Anthony Higman shared a couple new Google Ads and Google Business Profile items yesterday on Twitter. One on Google Business Profile conversion actions within Google Ads and the other are chat details in Google Ads.…