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Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts them is often a subject of debate. We will dive into each quality score factor and explore how they impact your overall campaign and account success. This article is written from a Google-first perspective. However, many of the strategies and mechanics carry over to Microsoft Ads. […]
Google: You Can Restrict XML Sitemaps Access To Search Engines
Google’s John Mueller said it is acceptable to restrict access of your XML Sitemaps to just search engines. So you can technically block humans from seeing your XML sitemaps but allow Google to access it.
