Google: Invalid Schema Markup Doesn’t Hurt You

In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend.  Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly unrelated terms). But the question is, was that spend efficient and valuable? In this article, I will share some insights about striking the right balance between efficiency and volume, a productive […]

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.  This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data.  However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.  […]

Google has released its annual ads safety report and the report showed that Google removed 67% more ads this year and in the previous year. Google removed over 5.2 billion ads, restricted over 4.3 billion ads and suspended over 6.7 million advertiser accounts in 2022.