How Much Should PPC Management Cost? via @sejournal, @navahf

Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. “As part of this program, advertisers will be required to undergo a verification process to establish their legal identity,” Microsoft added.

Brodie Clark spotted a new Google Search snippet test where Google is showing keywords labels or tags above the description and below the title and URL. This reminds me a bit of the tags Google showed in the snippet in 2017 and 2019.

Google announced last week that while other companies are planning to replace third-party cookies with alternative user-level identifiers, Google will not. Google said “we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”