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Google Analytics 4 Now Reports On Performance Max & Smart Shopping via @sejournal, @MattGSouthern
Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On Performance Max & Smart Shopping appeared first on Search Engine Journal.
16 Best Readability Checkers To Improve SEO Content via @sejournal, @kristileilani
Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers To Improve SEO Content appeared first on Search Engine Journal.
7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match. Google has been quickly improving broad match over the past few years and a new brand restriction feature should help advertisers feel more comfortable with the match type. Similar to the announcement […]
