Here is a recap of what happened in the search forums today…
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Google To Ban Climate Change Deniers Advertisers & Publishers
Google announced that starting on December 6, 2021 it will ban and prohibit climate change deniers from advertising or being publishers or creators on its network. Google said it is “announcing a new monetization policy for Google advertisers, publishers and YouTube creators that will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change.”
Google Not Yet Worried About Faking Author Details In Structured Data
Google recently started to support author.url and other author properties that let you communicate to Google which author wrote an article on your site. I asked John Mueller of Google if he is worried if people will fake author details and spam it, to try to possibly boost any rankings they may get from this. John said no, he is not worried right now.
Non-Supported Rel Link Attributes Do Nothing In Google Search
The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.
