Google Marketing Live 2023: What To Expect In AI Advancements via @sejournal, @kristileilani

Microsoft Advertising announced a bunch of changes to its search ad platform, including the global rollout of professional service ads, bulk operations in the asset library, changes to broad match modifier and more.

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the leads your campaigns are providing. Gulp!  If your client has Salesforce as their customer relationship management (CRM) system, you can link Salesforce directly to Google Ads and help answer that exact question.  You’ll be able to: See which leads have closed. See how much revenue each lead has brought in. Report […]

We’ve seen Google legitimately test two ads in the local pack but what Iampk spotted on Twitter and some were able to replicate seems like Google placing an ad unit spot twice in the local pack. Like this is some bug where Google decided to not show two ads, but ads two ad features to the local pack – it is a subtle difference.