Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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5 tips for creating a high-converting PPC landing page
So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned traffic machines. However, your ad campaigns’ landing pages have tremendous advantages and are easier to implement and optimize. The time you spend improving your landing page conversion rates will compound into better sales, higher profitability, and stronger digital marketing campaign results. Tip 1: Create unique landing pages for unique audiences This is not a suggestion […]
Google Updates Search Snippets For Product Review Pages via @sejournal, @MattGSouthern
Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.
Google: We Will Try To Treat Nofollow vs UGC vs Sponsored Link Attributes Differently
In 2019 Google came out with new rules and new types of link attributes, the new attributes were ugc and sponsored, to be companions with the nofollow link attributes. Google said back then it was to help Google understand links better and that we, SEOs, don’t need to worry about it too much. Well, Google’s John Mueller was asked about it on Friday and he said Google may try to treat them differently over time.
