Google announced a bunch of new AI features for Google Ads at Google Marketing Live yesterday, including a new conversation Google Ads tool and also improvements to Automatically Created Assets (ACA), amongst some other things, which we covered today on the Search Engine Roundtable.
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New Google Ads Feature: Account-Level Negative Keywords via @sejournal, @MattGSouthern
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.
Survey Says: Links The Most Challenging Area Of SEO
A Twitter poll by Brodie Clark has SEOs voting that link acquisition is the most challenging area of SEO. The poll had over 750 votes, and almost 60% of those who voted said link acquisition is the “most challenging” area of SEO. Links were followed by technical SEO with 25% of the votes, then copywriting and then local SEO.
Scale Your B2B Lead Generation With Discovery Ads via @sejournal, @beyondthepaid
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B Lead Generation With Discovery Ads appeared first on Search Engine Journal.


