This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Google Search Generative Experience for some waitlisted searchers (it is not in my video because it was late Thursday and I recorded the video earlier).
Related Posts
Link intent: How to combine great content with strategic outreach
AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. As long as organizations and individuals are still publishing content, backlinks will be an important part of that authority. If you’ve been in the SEO field as long as I have, […]
How The Verge gamed Google with its ‘best printer 2023’ article
Technology news publisher The Verge has published a 600-word article filled with ChatGPT content and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications like the New York Times for the competitive query [best printer 2023]. Why we care. With the rise of generative AI, search, SEO and content are entering a new era. And this particular example illustrates that poorly produced AI-generated content can still easily game Google’s algorithm – even when […]
Google Titles Are Changing In Search But For The Better?
About a month ago, Google made a change to the snippet titles it shows in its search results, then confirmed that change a week after it was launched. The SEO community went a bit nuts about the changes and Google said, hold on, we are listening, we will adapt. Google may have begun to roll out some of those changes based on the feedback it has received.
