YouTube Stories To Be Discontinued via @sejournal, @MattGSouthern

In part one, Eli Feldblum and I spoke about the good old days and in part two about the SEO industry maturing. The SEO discipline is all about building up equity and it is all about content. We talked about how things were super easy in the old days but now Google understands queries and content on the web way more now that it did years ago. If you write really good content, that is the most important thing you can do, the other stuff matters […]

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers […]

Google has released version 11.1 of the Google Ads API. Version 11 of the Google Ads API was released in June, so this is a minor update to version 11.